navigate
Our Team

WE ARE

CLOSE
KNIT

Coming together, sharing together, working together, succeeding together. A successful team beats with one heart.

TEAM GASOLINE

SARAH JAMES
FOUNDER AND DIRECTOR
VICTORIA CHERNIH
ACCOUNT DIRECTOR
TERESA LATTER
ACCOUNT DIRECTOR
The Fabulous Miss Betsy Belle
Work/Life Balance Manager

SARAH JAMES

FOUNDER AND DIRECTOR

Sarah has worked within the global entertainment technology industry for over 30 years and has been a public relations consultant for over two decades.

Sarah is a member of the Chartered Institute of Public Relations.

sarahj@gasolinemedia.com

 

VICTORIA CHERNIH

ACCOUNT DIRECTOR

Victoria joined Gasoline after six and half highly successful years as Corporate Communications Manager – North & East Europe at Sennheiser, bringing her PR skill and knowledge of the industry to Gasoline’s clients.

Victoria was included in Inavate’s 40under40 list of AV professionals across EMEA and is based in Chile.

victoria@gasolinemedia.com

TERESA LATTER

ACCOUNT DIRECTOR

Teresa Latter brings over 14 years of international B2B media sales experience, gained through working with companies across the AV sector during her time at Inavate Magazine, a market leading technology publication. Teresa’s understanding of marketing strategies aids Gasoline’s clients by supporting them on their successful brand building journey.

teresa@gasolinemedia.com

The Fabulous Miss Betsy Belle

Work/Life Balance Manager

Betsy is our delightful Pyredoodle who was born in June this year and joined the team in November. This lively and bouncy girl, a cross between a Great Pyrenees Mountain Dog and a Standard Poodle, brings boundless joy to our team. Betsy is a quick learner, always ready to engage and brighten everyone’s day. Aside from her playful nature, she takes charge of the essential task of enforcing mandatory breaks for Sarah, ensuring a healthier work-life balance. Betsy’s presence adds a touch of warmth and energy to our team, and she’s already an integral part of Gasoline Media.

meet

greet

&

So they say

Lighting&Sound America have worked with the Gasoline Media team for several years.

We appreciate their professional, well-written and researched content, and follow up for their top-rated clients. Very nice people as well!

JACKIE TIEN

JACKIE TIEN, PUBLISHER

Inavate magazines have dealt with Sarah/Gasoline Media for the past 17 years.

Gasoline Media team remain industry focused and understand how to professionally present their clients offering in a way that works for all parties.

DAN JAGO

DAN JAGO, DIRECTOR

We’ve been working with Gasoline since we launched the company in 2002.

We love their collaborative approach and the fact that they’ve been telling consistently great stories for us for almost 20 years.

MARIA FIORELLINO

MARKETING MANAGER, DIGICO

Working with Sarah James and Gasoline Media, I’m confident that we are getting the benefit of extensive knowledge of the full spectrum of European AV trade press.

Sarah understands our business and our language, and collaborating with the Gasoline team is a real pleasure. It’s a real comfort to me to know that I can trust Gasoline to help us nurture healthy, strong relationships with our media partners.

MARY BETH HENSON

HEAD OF PRESS & SOCIAL MEDIA, L-ACOUSTICS

The work we do with Gasoline has massively increased our media coverage and reach.

They have in-depth industry knowledge, strong relationships with key influencers, and basically add enormous value to the projects we collaborate on together. They are also extremely hardworking, but always fun to have around, and we view them as an extension of our team.

JOANNA MUGGERIDGE

GROUP MARKETING MANAGER, BROMPTON TECHNOLOGY