MARIA FIORELLINO
MARKETING MANAGER, DIGICO
We all love a good story. That’s why movies captivate us and why we get lost in books that enthrall us.
Every good story has a hero that wants something or needs to get somewhere but has to overcome hurdles. The more hurdles they have to overcome, the more interesting the story and the more invested we become in the hero.
In your story, the service you provide is what helps the hero – your customer – overcome their hurdles and achieve what they need to achieve. The best way of telling your story is by getting other people to do it for you, i.e. word of mouth. We want people to talk about the empathy of your company – ‘they understood exactly what I needed’ – and the usefulness of your service – ‘it made my life so much easier!’ At Gasoline Media, we extend word of mouth and spread it to a wider audience, with the added advantage that you’re in control of the message. We identify what’s great about your company, transforming that into words that will grab your customers’ and potential customers’ attention and make them want to use you again and again.
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