Lighthouse enjoys flyaway success at Amsterdam Schiphol
The Netherlands – 24th September 2012. The latest in a series of Lighthouse LED screens has recently been installed at Amsterdam’s Schiphol airport. As the main international airport in the Netherlands and the fourth busiest in Europe, Schiphol’s new high quality Lighthouse screen displays advertising to many thousands of travellers with pin sharp clarity.
Lighthouse’s Impact 16 LED screen was chosen for the project. Designed specifically for the permanent installation market, this is the first SMD LED outdoor screen to feature at Schiphol and is the also the airport’s first with full Electro Magnetic Compatibility (EMC) compliance.
Lighthouse’s Impact 16 panels provide significant benefits over traditional oval LED outdoor screens, including wider viewing angles and reduced power consumption. With 6000 nits brightness, 16-bit processing technology and M5 technology - which allows for faster processing speed, improved colour rendition and remote diagnostics/control - the Impact 16 screen was the ideal solution for the site. The Impact 16’s front and rear access also means that maintenance is very straightforward, an important factor when the screen is located about 15 metres above ground level.
Installed by Hecla Professional Audio & Video Systems BV for leading Dutch outdoor advertising agency Interbest, the 15 x 8 panel (12m (w) x 9m (h)) LED screen is mounted on one side of an existing triangular advertising structure, facing the main A4/E19 motorway bisecting the airport, as well as a local service road.
“The Impact 16’s SMD wide viewing angle and high resolution gives the effect of a high quality poster to viewers,” says Hecla CEO Peter Slütter.
Lighthouse’s association with Schiphol Airport spans almost a decade, with this being the latest in a series of LED screens installed there by Hecla. “The oldest Lighthouse screen at Schiphol is a 10mm SMD that is nine years old and it still looks fantastic, which is why Hecla continues to put its trust in us,” says Peter. “The new screen is the second Impact 16 screen of this size that we have installed in Holland for Interbest and there are two more planned within the next six months.”
Hecla specialises in integrating LED screens within any environment and has worked closely with a steel frame manufacturer to develop an efficient method of installing screen on the face of existing poster-based advertising structures. Despite the latest site being atop a tall, galvanised column, this ‘hybrid installation method’ ensured that the Lighthouse screen was installed quickly and efficiently.
“The project has been an unparalleled success,” concludes Peter. “Both Interbest and Hecla are very happy with the performance of Lighthouse screens.”